نبذة عن الكتاب:
In this book, the impact of ageing and the factors that determine the purchasing behavior and response of elderly individuals in supermarkets are analyzed, with a focus on the case of the United Arab Emirates. More specifically, the effects of age, product range, shelf management, physical environment and personal service, food quality, shopping convenience, satisfaction, store loyalty, brand loyalty, attitude towards deals, behavioral intentions towards deals, cost/benefit assessment, and purchase intention on the purchasing behavior of elderly individuals are analyzed. The participation of elderly people in various political, economic, social and cultural spheres has increased, reflecting their specific needs, preferences, expectations and demands. These specific needs of this segment of individuals make them an important and distinct consumer segment in the market. For marketers, it is important to identify and understand the specific needs and preferences of this segment of elderly people, in order to market their offerings successfully. However, in general, marketers focus more on the market segment that does not include elderly consumers. A better understanding of the needs of elderly consumers and their purchasing decision-making process can improve the quality of life of this segment, while meeting their needs, and thus influencing behaviors accordingly.
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